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Profit Margin Calculator — Cost, Price, Margin

Enter your cost and selling price to see profit, margin % and markup % instantly.

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Profit
Margin %
Markup %

How to use the Profit Margin Calculator

  1. 1 Enter the cost of the service or product.
  2. 2 Enter the selling price you charge the client.
  3. 3 Read your profit, margin percentage and markup percentage.

Margin vs markup — know the difference

Margin = (price − cost) ÷ price. Markup = (price − cost) ÷ cost. Agencies that mix these up underprice themselves. This calculator shows both at once.

Profit Margin Calculator — FAQ

Margin is profit ÷ selling price. Markup is profit ÷ cost. A 40% margin equals a 66.7% markup — they are different numbers, and confusing them is a common agency mistake.
Service businesses should target 30-50% gross margin. Below 20% you struggle to cover overheads and growth.
Raise prices, package services instead of selling hours, and cut tools you do not use. A 5% margin increase on ₹10L revenue is ₹50,000 more profit.

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