Lead Value Calculator — What Is a Lead Worth?

Leads per month

Conversion rate (%)

Average deal value (₹)

Cost per lead (₹)

Value per lead

ROI per lead

Clients per month

Max you should pay per lead

How to use the Lead Value Calculator

1 Enter the number of leads you receive per month.
2 Enter how many of those become clients (conversion rate).
3 Enter your average client deal value (annual or one-time).
4 Read the value of a single lead and the maximum you should pay per lead.

Turn leads into a number you can optimise

Most agencies track lead counts but not lead value. Once you know what a lead is worth, every marketing decision becomes clear: what to bid, which channels to scale, and when to stop spending.

Combine this with a CRM pipeline (like the one built into Task365) and you will always know your numbers.

Lead Value Calculator — FAQ

Lead value = (deal value × conversion rate). For example, if your average client is worth ₹1,00,000 and you convert 20% of leads, each lead is worth ₹20,000.

As a rule, spend no more than 20-30% of lead value on acquisition. If a lead is worth ₹20,000, your cost per lead should stay under ₹4,000-₹6,000.

It tells you which channels are profitable. If Meta Ads cost ₹5,000 per lead but your lead value is ₹8,000, you are winning. If it is ₹3,000, you are losing money on every click.